Saturday, December 13, 2008
It's All About Moderation. Right?
Maybe you've seen them. A couple sits on the grass, or two moms talk at a birthday party. One asks the other if that popsicle or fruit juice has high-fructose corn syrup in it, then looks blank when asked, gosh darn it, what's wrong with corn syrup.
Of course, I'm talking about a $25 million campaign (view one ad here) that the Corn Refiners Association has launched to put a positive spin on their product. So when Curt Ellis and Ian Cheney, the guys behind the terrific documentary King Corn (which I raved here), heard about it, they decided to put out their own take on the issue.
By the way, if you're looking for gifts, the boys have got some nice merch (hats, tees and DVDs) on their website!
Posted by Kathleen Bauer at 11:07 AM